Lean Analytics

The New York Times‘ Bits Blog profiles Alastair Croll’s book Lean Anaytics at
http://nyti.ms/1721NHc

Interesting ideas about experimentation, failure and leadership.

Experimentation, of course, involves a lot of failure, as failure is where most learning takes place. Data around the failures of others are collected and studied as part of the overall process now. Data on failure is cheaper to create, and cheaper to come by. That is another way of saying that people are more likely to make new and interesting mistakes, instead of the same old ones, which is probably a good thing.
One big result of this failure-driven world, Mr. Croll says, is that organizational leadership is changing toward a more structured learning environment. “In the past, a leader was someone who could get you to do stuff in the absence of information,” he says. “Now it’s the person who can ask the best question about what’s going on, and find an answer.”

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Moving from Data Collection to Organizational Change

Good ideas in the Harvard Business Review blogpost, “A Data Scientist’s Real Job: Storytelling”. It’s an account from the DoSomething.org staff who review gobs of data in order to determine the best story to tell to move their readership towards action.

Using Big Data successfully requires human translation and context whether it’s for your staff or the people your organization is trying to reach. Without a human frame, like photos or words that make emotion salient, data will only confuse, and certainly won’t lead to smart organizational behavior.

 

Data gives you the what, but humans know the why.

So…how to avoid the data deluge and compile data that motivates towards change?

  1. Look only for data that affect your organization’s key metrics.
  2. Present data so that everyone can grasp the insights.
  3. Return to the data with new questions.

The  important conclusion is that the data scientist’s job is qualitative – “asking questions, creating directives from our data, and telling its story.”

Read the full post at:

http://blogs.hbr.org/cs/2013/03/a_data_scientists_real_job_sto.html